West Ham United launch official Club crest fan consultation

3 days ago
1 min read

Changes are afoot across the Club and not least is the announcement of a new Club badge, and that fans will have the chance to have their say. A consultation process will run throughout the 2026/27 season and any changes will come into effect for the start of the 2028/29 season to allow appropriate time for manufacturing and production deadlines. This extended period will also ensure sufficient time for a thorough review, with supporter feedback at its core and the FAB playing a significant and independent role throughout.

The current version of the crest was launched to coincide with the Club’s move to London Stadium in 2016. The Fan Advisory Board (FAB) on which the DSB have representation, will be asked for their view on the crest’s future direction, before further consultation with the wider supporter group. The Club will then create new design concepts based on any feedback, with a vote by the supporter groups mentioned above to determine the final preferred choice.